Nels in the spotlight!
All semester Nels has been working on the Honda Project. This is a national competition that Honda is sponsering. Nels was apppointed Agent Coordinator or CEO for the project. This has been a huge project that has taken over Nels's life for the past 3 months. Yesterday was the climax with the event taking place on campus. The ad campaign focused on the Purdue market so the activities and ads were specific to this market. Also, the campaign was to boost awareness for the new Honda Accord Coupe. Okay, so I won't bore with all of the technical stuff. But he did a great job. The class ended up with 64 people and Nels was coordinating all the efforts and communicating with the client (Honda).
Their ad campaign slogan was "Live outside the Lines." Here's the website:
http://www.liveoutsidethelines.com/They also did YouTube commercials. Nels is in one of the 4 commercials. Here's Nels's:
http://www.youtube.com/watch?v=J9mh4lSSwdwSome background behind this: Here at Purdue we have the "Breakfast Club" where the students dress up in costumes early Saturday morning before a home football game and go to the bars. People wear the strangest costumes. On the commercial Nels's costume is very conservative.
The ad's also have the theme of students transitioning from school to work or the "real life." Drawing the comparison to the Honda Accord Coupe which looks very business and professional on the outside but very stylish and fun on the inside.
They also had bus ad's that looked awesome. On the website, if you click on RLR's you'll see the ad that was put on the bus. Evolution of Collegius Crazius to Alumnus Serius. Or from the bike to the car, from student to business professional.

This is Nels by the ad on the bus.
This brings us to the event yesterday. Even though it was freezing cold, there were a lot of people. Nels said they got about 360 surveys completed, and this doesn't include the people that stopped by, but didn't fill out the survey. Overall, it was a success.
I stopped by the event on my lunch break and had a blast! The event had RC car racing, basketball, bean bag toss, food, and karaoke from inside the car. I do not sing. But they made me sing a song with Nels. "Sweet Home Alabama." Good thing Nels was with me because he sang all the words and I came in on the chorus. We had a good laugh though. It was a lot of fun!
Here's some pictures:

Here's Nels with the Accord right after it came off of the delivery truck, straight from the factory. He was way excited. He zoomed away with his V6 engine!

Here's the car at the event. People would sit inside and karaoke.

Nels and I singing.




They teamed up with Apple and gave away free Ipod shuffle and other apple products.

Lots of people!

RC Car Track.


The event was great and Nels is sooooo happy that it is over. His parents came down to see it. After the event we went for dinner and then...(See the above post).